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Users will soon have a updated setting that enables them to reduce the volume of AI-made videos appearing in their streams. This move comes as the service announced that it now features more than 1 bn AI-generated clips.

Pilot Phase and Launch

This change is in a pilot phase over the following weeks before a global launch. This advancement aligns with a rise in AI content, driven by new AI video creators.

The Broader AI Trend

Recent reports that nearly 10% of the quickest rising content creators on another major platform primarily display content made by AI. A considerable share of this content is classified as low-quality AI content, a phrase for substandard, bulk-generated content that is typically illogical or bizarre.

“We know from our community that many people enjoy content created using AI tools, including computer-generated images to science explainers, and we intend to give people the ability to see more or less of that, according to their own preferences,” commented a platform representative.

Volume and Proportions

TikTok announced that there are presently 1.3bn videos on its service tagged as artificially created. In total, over 100 million media items are added to the service each day, making AI-generated material a limited portion of its total content library.

Customizing Your Feed

Members will be able to reduce or increase the amount of AI-generated videos they watch by accessing the content preference setting in the platform and picking AI-made media. Other topics that are already be modified under the setting cover politics, style, beauty, and movement.

AI Disclosure Rules

TikTok’s policies require content makers to identify convincing AI-made content, and it prohibits dangerous fake videos of public figures or crisis events. Any realistic AI video that is without a tag can be deleted under its user guidelines.

In addition, the app will from now on add an AI-generated label to content produced via its own AI tools, or flagged by an industry-wide initiative for recognizing artificial media. This action is intended to deter users from attempting to bypass the disclosure requirement.

AI Literacy Programs

The platform is also establishing a $2 million educational fund for experts and groups to develop informative material about responsible artificial intelligence. This program will assist non-profit groups dedicated to teaching coding and technology.

Content Safety Approach

The platform has defended its moderation strategy, amid debate over proposals to make redundant a large number of review team members in Britain. The company is expected to eliminate 439 jobs in its user protection division in the UK capital, with worker representatives and online safety experts voicing alarm that staff are being displaced by machine-led review.

A company official explained that people-led review would continue to be important, but automated tools can protect employees by filtering out the most harmful content before it gets reviewed by people. The company reported a 76% decrease in explicit and harmful content handled by human moderators over the past year due to intervention by its AI tools.

We believe it is crucial to balance staff and AI to maintain a secure environment,” she said. “We’ll have humans as part of that process, but we also think it’s very important to reduce exposure to harmful content as quickly as possible, which is where a extensive automated help is making a difference operate efficiently.”